Free tool

Loyalty program cost calculator.

"How much will a channel loyalty program cost me?" Enter your product value, retailer margin, number of unique products and your maximum spend — and see the full economics of your program before you commit a rupee.

Your inputs

Average MRP or trade price of a participating unit.
The counter's trade margin on that unit.
Each SKU needs QR artwork + reward-rule setup once.
Your total monthly ceiling: rewards + platform + printing.
2.0%
Indian benchmark: 1–4% of unit value. The calculator flags if this looks weak or rich against the counter's margin.
Advanced assumptions ▾
Influencer programs 20–45% · retailer 10–25%.
Used only for the break-even uplift estimate.
Inline print ₹0.02–0.10 · TIJ ₹0.10–0.25 · labels ₹0.30+.
Drives the MAU estimate → platform fee tier.
Estimates use Unotag's published MAU-based pricing bands (₹30,000–₹3,00,000/month) and Indian industry benchmarks. Your exact platform fee depends on program design — talk to us for a firm quote in 48 hours.
Reward per scan
Of counter's per-unit margin
Scans funded / month
Units covered / month
Active users supported
Platform fee tier / month
Revenue engaged / month
Break-even sales uplift

Where your ₹/month goes

Rewards Platform QR printing
One-time (not in the monthly bar): SKU setup for products ≈ — QR artwork adaptation, code mapping and reward-rule configuration.
Next steps

Go deeper before you budget.

Want this modelled on your real SKUs?

Share your channel structure and we'll mirror your program — schemes, slabs and payouts — in a sandbox within 48 hours.