Home/Building Materials/Tiles & Sanitaryware
Building Materials → Tiles & Sanitaryware

Plumber, tiler & architect engagement at premium tier.

Sq-ft based loyalty for tilers, plumber programs for sanitaryware, architect referral with serial-number tracking.

Talk to Sales → Other building materials sub-categories
What we solve

The problems Unotag solves for Tiles brands

Each problem below is something tiles brands tell us they handle by hand today, and what changes when the channel runs on Unotag.

A Tiles channel partner working out incentives by hand with paper circulars and registers
Before: calculated by hand
A happy Tiles channel partner seeing incentive progress on his phone with Unotag
With Unotag: progress on the phone, every day
Live: progress, next target, payout
  1. Problem

    Showroom display investment goes unrewarded

    With UnotagPhoto-verified display incentivesBetter displays, verified
  2. Problem

    Tile masons recommend whatever pays them

    With UnotagMason and applicator loyaltyYour tiles laid by loyal masons
  3. Problem

    Project discounts leak margin

    With UnotagProject schemes with rules and approvalsDiscounts tied to real projects
  4. Problem

    Sub-dealer sales invisible

    With UnotagSub-dealer capture by bill photo and invoicesSee sell-through beyond the dealer
Channel by channel

Insights and problems we solve across the tiles channel

Dealers and showrooms

ProblemDisplay, stock and project discounts all compete for the same scheme budget.

Channel insights
  • Showroom display drives design selection
  • Project business carries special pricing
  • Dealers want schemes on value and design range
How Unotag solves itValue and range schemes, display incentives and project approvals on one engine.

Sub-dealers

ProblemSales beyond the main dealer are hard to see and reward.

Channel insights
  • Sub-dealers serve smaller towns and contractors
  • Stocking breadth limits design choice
  • Quick rewards keep them engaged
How Unotag solves itSub-dealer slabs with bill-photo proof and WhatsApp progress.

Tile masons and applicators

ProblemThe mason influences tile and adhesive choice at site.

Channel insights
  • Masons recommend what lays well and pays well
  • Instant rewards beat delayed points
  • Training on large-format tiles builds loyalty
How Unotag solves itMason loyalty with instant UPI, tiers and training.

Architects and builders

ProblemTiles are specified early and bought late, often on price.

Channel insights
  • Design selection happens at the specifier's desk
  • Builders negotiate project pricing
  • Linking specification to order is manual
How Unotag solves itSpecifier and project programs linking selections to orders.
Guides

Playbooks for this industry

How to create a tiles incentive program

Step-by-step setup of a tiles incentive program: value and range schemes for dealers and showrooms, display incentives with approvals, project...

Read the guide

How to make a tiles incentive program pay back

What keeps a tiles incentive program working: fresh displays, range targets that move new collections, project approvals that protect margin,...

Read the guide

A tiles dealer strategy built on display, range and projects

A tiles dealer strategy for sales heads: the showroom, sub-dealer and project channel, segmenting dealers by display, range, project share and...

Read the guide

How to onboard tile masons to your app

How tile brands get tile masons and applicators onto their app or WhatsApp program: where to find them, registration in their language, the first box...

Read the guide
85K
Tilers/plumbers
18K
Architects
+44%
Premium mix
92%
Activation
Capabilities

Built for tiles & sanitaryware — end to end.

Sq-ft based tiler loyalty

Sq-ft based tiler loyalty

Premium-tier dealer slabs

Premium-tier dealer slabs

Architect/interior-designer referral programs

Architect/interior-designer referral programs

Serial-no based warranty for…

Serial-no based warranty for sanitaryware

Bathroom showroom counter-staff loyalty

Bathroom showroom counter-staff loyalty

Plumber app with installation…

Plumber app with installation videos

See tiles & sanitaryware program live in 30 minutes.

Send us 5 SKUs and your slab structure. We'll mirror your program in a sandbox.

Talk to Sales →