Pipes Fittings Loyalty & Dealer Incentive Programs

What we solve

The problems Unotag solves for Plumbing brands

Each problem below is something plumbing brands tell us they handle by hand today, and what changes when the channel runs on Unotag.

A Plumbing channel partner working out incentives by hand with paper circulars and registers — Before: calculated by hand

A happy Plumbing channel partner seeing incentive progress on his phone with Unotag — With Unotag: progress on the phone, every day

Live: progress, next target, payout

Problem
Plumbers choose pipes and fittings at site, unrewarded
With UnotagScan-to-earn loyalty on pipes, fittings and tanksPlumbers earn on every job
Problem
Duplicate and fake coupon claims
With UnotagFirst-scan binding and duplicate detectionRewards paid only on genuine scans
Problem
Fittings mix lags pipe volume
With UnotagMix and focus-product schemesMore fittings with every pipe order
Problem
Project volumes leak to local brands
With UnotagProject and contractor incentivesSpecified brand stays on site

Channel by channel

Insights and problems we solve across the plumbing channel

Distributors and dealers

ProblemPipes, fittings, CPVC and tanks carry separate schemes and price lists.

Channel insights

Fittings carry better margin than pipes
Seasonal construction cycles move volume
Dealers serve both counters and projects

How Unotag solves itProduct-family schemes, mix incentives and project rules on one engine.

Plumbing retailers and sub-dealers

ProblemThe retailer stocks the brand plumbers ask for.

Channel insights

Plumbers buy small quantities often
Range depth in fittings decides repeat visits
Retailers want quick, visible rewards

How Unotag solves itRetailer slabs and range schemes with bill-photo proof and WhatsApp progress.

Plumbers

ProblemThe most influential person in the purchase is outside the brand's view.

Channel insights

Plumbers prefer instant UPI to points
Many work across several brands
Meets and training build loyalty

How Unotag solves itScan-to-earn on WhatsApp, voice-first in Indian languages, tiers and plumber meets.

Builders and contractors

ProblemBrand choice on projects is made on price unless the specifier is engaged.

Channel insights

Specification happens early in the project
Plumbing contractors influence brand choice
Project tracking is usually manual

How Unotag solves itProject-linked incentives and specification tracking for contractors.

Guides

Playbooks for this industry

How to create a plumbing incentive program

A step-by-step guide for pipe, fitting, CPVC, UPVC, tank and tap brands in India to create a plumbing incentive program: who to reward, how to code...

Read the guide