Distributors and dealers
ProblemCategory-wise schemes for wires, switchgear, fans and lighting, all calculated separately.
Channel insights- Wires are price-led while switchgear and lighting are brand-led
- Copper price changes make wire schemes move often
- Dealers want one view across all categories
How Unotag solves itCategory schemes on one engine, daily calculation from invoices and a single next target per dealer.
Electrical retailers
ProblemThe counter sells what the electrician asks for, at the best margin.
Channel insights- Electricians' requests drive what the retailer stocks
- Counterfeit wire sits on the same shelf as genuine
- Retailers respond to slabs they can see daily
How Unotag solves itRetailer slabs, genuine-product verification and progress on WhatsApp.
Electricians
ProblemThey decide the brand in the wall and the panel, and rarely hear from the brand.
Channel insights- Instant cash beats catalogue points
- Safety and certification training builds trust
- Voice and local language matter more than an app
How Unotag solves itPer-unit QR loyalty with instant UPI, tiers, training credits and voice support in Indian languages.
Contractors and builders
ProblemProject volumes are large but the brand is chosen late and on price.
Channel insights- Project orders need different rules from counter sales
- Electrical contractors influence the builder's choice
- Large projects run over months
How Unotag solves itProject-linked incentives for contractors and specification tracking.
