Home/Industries/Building Materials
Flagship vertical · Trusted by paints & cement leaders

Painters, plumbers, carpenters — every channel partner, rewarded.

Building materials runs on relationships with painters, contractors, plumbers, carpenters and influencer-retailers. Unotag turns those relationships into measurable, fraud-proof, instant-payout programs.

Talk to Sales → See the playbook
180+
Painter programs live
4.2L
Active influencers
₹284Cr
FY26 disbursed
PREMIUM EMULSION · 20L PAINTER REWARD · TIER GOLD + ₹350 20L Premium Emulsion · scheme M-32 ✓ UPI sent · ****2341 नमस्ते, Suresh ji 👋 Contractor · Ludhiana EARNED THIS MONTH ₹ 18,420 Sites done 14 Litres sold 280L ⚡ Scan QR to log site
What we solve

The problems Unotag solves for Building Materials brands

Each problem below is something building materials brands tell us they handle by hand today, and what changes when the channel runs on Unotag.

A Building Materials channel partner working out incentives by hand with paper circulars and registers
Before: calculated by hand
A happy Building Materials channel partner seeing incentive progress on his phone with Unotag
With Unotag: progress on the phone, every day
Live: progress, next target, payout
  1. Problem

    Dealer schemes calculated in Excel after month end

    With UnotagEvery scheme calculated daily from your ERPDealers see their next slab while they can still act
  2. Problem

    Masons and contractors pick the brand at site, unrewarded

    With UnotagScan-to-earn loyalty on every bag, box or sheetUPI reward in seconds, in their language
  3. Problem

    Retailer purchases hidden behind the distributor

    With UnotagBill photo and distributor invoice captureRetailer slabs paid on proof, not claims
  4. Problem

    Fake and duplicate coupon claims

    With UnotagOne unique code per unit, first-scan bindingDuplicates blocked before payout
Channel by channel

Insights and problems we solve across the building materials channel

Dealers and distributors

ProblemThirty or forty live circulars, and a dealer who only learns his earning when the credit note arrives.

Channel insights
  • Quantity slabs, growth over last year and cash discount often run at the same time for one dealer
  • Firm reconstitutions leave old and new dealer codes that must be clubbed
  • Disputes are mostly about which invoices counted, not the arithmetic
How Unotag solves itOne invoice feed, schemes as configuration, a combined next target for each dealer and a credit-note file for finance.

Retailers and sub-dealers

ProblemThey buy from your distributor, so you cannot see or reward their purchases directly.

Channel insights
  • Counter recommendation decides the brand for walk-in contractors
  • Display and stock depth drive sell-out in small towns
  • Retailers respond to fast, visible rewards more than annual gifts
How Unotag solves itRetailer slabs proved by bill photo, distributor invoice or scan, with progress on WhatsApp and UPI payouts.

Masons, contractors, plumbers and electricians

ProblemThe person who chooses the product at site is the one least connected to the brand.

Channel insights
  • Many prefer voice and their own language over typing in an app
  • Cash-like rewards outperform points that take months to redeem
  • Contractor meets build loyalty that scans alone do not
How Unotag solves itPer-unit QR loyalty on WhatsApp, voice-first in Indian languages, instant UPI, tiers and meets.
Segments

Building materials, segment by segment

Each segment has its own channel, its own influencers and its own problems. Choose yours.

A happy electrical channel partner using Unotag

Electrical

Wires, switches, MCBs, fans, lights

Scan-to-earn loyalty on every coil, switch and MCBA happy plumbing channel partner using Unotag

Plumbing

Pipes, fittings, CPVC, tanks

Scan-to-earn loyalty on pipes, fittings and tanksA happy plywood channel partner using Unotag

Plywood

Plywood, laminates, boards, veneers

Carpenter loyalty on every sheetA happy tiles channel partner using Unotag

Tiles

Floor, wall, vitrified, sanitary

Photo-verified display incentivesA happy cement channel partner using Unotag

Cement

OPC, PPC, PSC, ready-mix

Every circular configured and calculated dailyA happy tmt steel channel partner using Unotag

TMT Steel

TMT bars, rebars, structural steel

Per-tonne schemes calculated daily from invoicesA happy adhesives channel partner using Unotag

Adhesives

Tile adhesives, wood adhesives, waterproofing

Scan-to-earn loyalty for applicatorsA happy hardware fittings channel partner using Unotag

Hardware Fittings

Door and window fittings, locks, hinges

Scan-to-earn loyalty on every pack
Sub-categories

Templates for every building materials sub-category.

Each sub-category ships with battle-tested scheme structures, KPI dashboards and India-specific compliance.

🎨

Paints & Coatings

Painter loyalty, contractor incentives, retailer programs for emulsions, enamels, primers and waterproofing.

Painter appAnti-counterfeit
→
🧱

Cement

Mason loyalty, dealer slabs, IHB engagement programs with bag-level QR traceability and instant UPI payouts.

Mason loyaltyBag-level QR
→
🚿

Tiles & Sanitaryware

Plumber and tiler engagement, architect referral programs, dealer secondary sales tracking with serial-no based rewards.

Plumber loyaltyArchitect refer
→
🪵

Plywood & Boards

Carpenter loyalty, MDF/laminate dealer schemes, board-level traceability and influencer-retailer programs.

Carpenter loyaltyBoard QR
→
🔧

Pipes & Fittings

Plumber programs for CPVC, UPVC, agri pipes. Hardware retailer slabs with secondary sales drill-down.

Plumber appHardware retail
→
⚡

Electricals & Wires

Electrician loyalty, wireman programs, switchgear dealer schemes. Cable spool QR with linear-meter validation.

ElectricianSpool QR
→
🧪

Adhesives & Chemicals

Construction chemicals, tile adhesives, sealants. Applicator and contractor loyalty with site-level audits.

ApplicatorSite audit
→
🛁

Bath Fittings

Premium bath fittings dealer slabs, plumber referral programs, architect & interior-designer engagement.

Premium dealerArchitect
→
🏠

Roofing & Insulation

Roofing sheets, insulation panels, false ceilings. Contractor and installer programs with site validation.

InstallerSite QR
→
Playbook

How a leading paints brand 3.2x-ed painter loyalty ROI in 9 months.

Paints, cement and electricals share a common pattern — the real channel decision-maker is the painter, the mason, the electrician. Reach them, reward them, retain them.

01

Painter onboards via WhatsApp QR sticker at retail

Retailer hands a sticker, painter scans on WhatsApp, KYC done with PAN + selfie in 90 seconds. No app install.

02

Every paint can scan = instant ₹ via UPI

Painter scans the can QR at site. AI verifies it's genuine, not duplicated, and matches to active scheme. Payout fires in 8 seconds.

03

Site visit verification via geo-pin + photo

For high-value rewards, the app captures a geo-tagged site photo. ML flags duplicates and counterfeits before the spreadsheet would.

04

Tier upgrades, festival multipliers, regional schemes

Diwali bonus 1.5x in North, Onam 2x in Kerala, IPL leaderboard for Maharashtra. Run 50+ overlapping schemes without conflict.

05

Retailer secondary sales drill-down

Distributor pushes 200 cans → which retailer received → which painter scanned. End-to-end supply chain transparency.

06

TDS 194R + GST automated. Forever.

Above ₹20K/painter/year, 10% TDS auto-deducted, Form 26AS auto-mapped, GST credit notes auto-issued. CFO sleeps well.

Outcomes

What building materials brands see in 6 months.

+38%
Repeat painter rate
4.2x
Loyalty ROI
-71%
Counterfeit incidents
8s
Avg payout time

Ready to build your building materials channel program?

Live demo with your SKUs and slabs in 30 minutes.

Talk to Sales →
Some Happy Users

The channel comes first. Always.

We are channel-first, and our team is entirely channel-driven — these are the counters and hands our platform is built for.

A mason scans his cement bag QR at the site
A mason scans his cement bag QR at the site
A cement counter checks the morning's scheme earnings
A cement counter checks the morning's scheme earnings
A painter earns on every can he opens
A painter earns on every can he opens
See more from the channel →