Distributors and dealers
ProblemThousands of SKUs and schemes that differ by product family.
Channel insights- Hinges, channels, locks and laminates often carry separate schemes
- Project orders and counter sales need different rules
- Dealers want a single view of all live schemes
How Unotag solves itScheme engine across product families, project and counter schemes, one dealer view.
Hardware retailers
ProblemThe retailer stocks what carpenters ask for, at the best margin.
Channel insights- Carpenter requests drive counter stocking
- Look-alike products sit on the same shelf
- Retailers respond to range-completion rewards
How Unotag solves itRetailer slabs and range schemes, genuine-part verification and progress on WhatsApp.
Carpenters and fabricators
ProblemThe person who fits the product is the person who chooses it.
Channel insights- Carpenters value instant cash over points
- Site meetings and training build loyalty
- Many prefer voice and local language
How Unotag solves itScan-to-earn loyalty with instant UPI, tiers, meets and training in Indian languages.
Interior designers and architects
ProblemThey specify the brand, but the brand rarely tracks or thanks them.
Channel insights- Specification happens months before purchase
- Designers value samples, recognition and project support
- Linking a specification to the final order is difficult
How Unotag solves itSpecifier program linking projects to orders, with recognition and rewards.
