Brand Protection

Every genuine pack, provably genuine.

Counterfeits steal revenue and trust. Unotag's cryptographic per-unit QR authentication lets anyone — consumer, retailer, field officer — verify a genuine product in one scan.

620Cr+
Codes serialised
-91%
Counterfeit incidents
2s
Verification time
28
States covered
Capabilities

What's inside

Cryptographic QR codes

Non-guessable, single-use serialised codes — copying a code flags it instantly.

Consumer verification

One scan shows genuine-mark confirmation, batch, plant and expiry details.

Grey-market detection

Scans outside the intended distribution geography raise diversion alerts.

Counterfeit heatmaps

Cluster analysis pinpoints markets and distributors where fakes circulate.

Field enforcement app

Evidence capture, geo-stamped reports and case workflows for field teams.

Loyalty on top

The same QR that authenticates also rewards — protection that pays for itself.

How it works

From kickoff to payout

1

Serialise production

Unique QR per unit, integrated at your printer or packaging line.

2

Activate at dispatch

Codes activate when stock ships — unscanned stolen codes stay dead.

3

Verify anywhere

Consumers and trade verify authenticity via WhatsApp scan in 2 seconds.

4

Act on alerts

Duplicate-scan and geography alerts drive enforcement and recalls.

FAQ

Frequently asked questions

How does QR-based anti-counterfeit protection work?

Each unit gets a unique cryptographic QR code. Because codes are serialised and single-verify, a copied code immediately shows as already-scanned or invalid — making mass counterfeiting uneconomical.

Can consumers check if a product is genuine?

Yes — scanning the pack QR on WhatsApp or any camera app shows instant genuine-product confirmation with batch, manufacturing and expiry details. No app install needed.

Does anti-counterfeit QR work with loyalty programs?

Yes, and that's the core of Unotag's approach — the same scan that authenticates the product rewards the retailer, influencer or consumer, so verification rates stay high and counterfeit signals stay fresh.

How do you detect grey-market diversion?

Every scan is geo-tagged. Stock scanned far from its intended distribution territory triggers diversion alerts with distributor-level attribution.

What does an anti-counterfeit solution cost in India?

Pricing scales with serialised volume and active users — pilots start at ₹30,000/month. Most brands offset the cost within a quarter through recovered counterfeit revenue.

Run a 90-day pilot. Bharat-tested.

Tell us your SKUs and channel structure. We'll mirror your program in a sandbox in 48 hours.