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Building Materials → Adhesives & Chemicals

Construction chemicals & tile adhesives loyalty.

Applicator and contractor loyalty for waterproofing, tile adhesives, sealants with site-level audits.

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What we solve

The problems Unotag solves for Adhesives brands

Each problem below is something adhesives brands tell us they handle by hand today, and what changes when the channel runs on Unotag.

A Adhesives channel partner working out incentives by hand with paper circulars and registers
Before: calculated by hand
A happy Adhesives channel partner seeing incentive progress on his phone with Unotag
With Unotag: progress on the phone, every day
Live: progress, next target, payout
  1. Problem

    Applicators choose the product, unrewarded

    With UnotagScan-to-earn loyalty for applicatorsYour adhesive becomes their default
  2. Problem

    Small packs, many coupons, many disputes

    With UnotagUnique code per pack with duplicate blockingEvery reward tied to a genuine pack
  3. Problem

    Retailers stock a narrow range

    With UnotagRange and focus-product schemesFuller range on more counters
  4. Problem

    Waterproofing jobs need trust and proof

    With UnotagJob registration and warranty by scanRegistered jobs, protected customers
Channel by channel

Insights and problems we solve across the adhesives channel

Distributors

ProblemMany small SKUs and schemes across adhesives and waterproofing.

Channel insights
  • Small pack sizes mean high transaction counts
  • Range schemes matter more than single SKUs
  • Distributors serve hardware, paint and tile counters
How Unotag solves itRange and mix schemes calculated daily, with secondary capture.

Hardware, paint and tile retailers

ProblemAdhesives are a small line on a crowded counter.

Channel insights
  • Applicators' requests drive stocking
  • Visibility at the counter drives impulse purchase
  • Retailers respond to range-completion rewards
How Unotag solves itRange and visibility schemes with photo proof and WhatsApp progress.

Carpenters, tile applicators and waterproofing contractors

ProblemThe applicator decides which product goes on the job.

Channel insights
  • Applicators value instant cash over points
  • Product training improves results and loyalty
  • Many prefer voice and local language
How Unotag solves itPack-level scan loyalty with instant UPI, tiers, training and job registration.
Guides

Playbooks for this industry

How to create an adhesives incentive program

A setup guide for tile adhesive, wood adhesive and waterproofing brands in India: rewarding tile applicators, carpenters and waterproofing...

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Making an adhesives program stick

What makes tile adhesive, wood adhesive and waterproofing applicator programs work: training as a lever, instant small payouts, upgrade bonuses, job...

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Adhesives dealer strategy: range, season, collection

A distributor and dealer strategy for tile adhesive, wood adhesive and waterproofing brands in India: channel structure across tile, paint and...

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How to onboard applicators to your app

How adhesives and waterproofing brands can get tile applicators, carpenters and waterproofing contractors to join a loyalty app and stay active:...

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40K
Applicators
+38%
Premium mix
82Cr
Disbursed
Tier4
Reach
Capabilities

Built for adhesives & chemicals — end to end.

Per-bag/can QR with applicator…

Per-bag/can QR with applicator loyalty

Site audit photo upload

Site audit photo upload

Tile-adhesive sq-ft based slabs

Tile-adhesive sq-ft based slabs

Waterproofing project incentives

Waterproofing project incentives

Contractor multi-site management

Contractor multi-site management

Hardware retailer push

Hardware retailer push

See adhesives & chemicals program live in 30 minutes.

Send us 5 SKUs and your slab structure. We'll mirror your program in a sandbox.

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