What does per-pack QR really cost? Pick your print method, volumes, scan rate and reward value — get serialisation cost, reward outflow and all-in cost as a % of MRP.
Scan-rate benchmarks: trade-influencer programs 20–45% of units, retailer programs 10–25%, consumer cashback 15–40%, plain authenticity 5–15%. Serialisation rates assume volumes above 5 lakh units/month; smaller runs trend higher per unit.
Inline printing at the packaging vendor runs ₹0.02–₹0.10/unit at volume; laser/TIJ marking ₹0.10–₹0.25; secure tamper-evident labels ₹0.30–₹1.00. Method choice depends on substrate and counterfeiting risk.
Trade influencer programs see 20–45% of units scanned; retailer programs 10–25%; consumer cashback 15–40%. Budget rewards on expected scans, not total units — unscanned units cost only the print.
QR costs roughly 1/10th of NFC and similar-or-less than security holograms, while carrying a full data layer holograms lack. That cost/capability profile is why QR dominates Indian channel programs.
Yes — a single serialised code powers rewards, genuine-product verification, warranty registration and traceability simultaneously. One print investment, four use cases.
Unotag mirrors your channel in a sandbox within 48 hours — email support@unomok.com.