Pharmaceuticals

Channel programs for pharmaceuticals.

Chemist counters decide substitutions. Stockists decide availability. Unotag runs compliant engagement for both — with serialisation that fights the ₹35,000Cr fake-medicine market.

Segments

Who we engage

Chemists & pharmacies

Loyalty, incentive and engagement programs built for chemists & pharmacies.

Stockists & CFAs

Loyalty, incentive and engagement programs built for stockists & cfas.

Hospital suppliers

Loyalty, incentive and engagement programs built for hospital suppliers.

Generic distributors

Loyalty, incentive and engagement programs built for generic distributors.

OTC retail counters

Loyalty, incentive and engagement programs built for otc retail counters.

Veterinary channels

Loyalty, incentive and engagement programs built for veterinary channels.

Solutions

What pharmaceuticals brands run on Unotag

FAQ

Frequently asked questions

Can pharma brands legally run chemist loyalty programs in India?

Yes, within UCPMP and DCGI guardrails — programs must reward trade activity (stocking, displays, availability) rather than prescription influence. Unotag ships compliant program templates with full audit trails.

How does anti-counterfeit serialisation work for medicines?

Unit and carton-level QR serialisation lets chemists and consumers verify authenticity in one scan, while diversion alerts flag grey-market movement — critical for export-quality and high-value SKUs.

What engagement works for stockists vs chemists?

Stockists respond to scheme transparency, automated claims and fast credit-note settlement; chemist counters respond to invoice-based points, instant UPI rewards and OTC display contests.

Run a 90-day pilot. Bharat-tested.

Tell us your SKUs and channel structure. We'll mirror your program in a sandbox in 48 hours.