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Pharmaceuticals

Channel programs for pharmaceuticals.

Chemist counters decide substitutions. Stockists decide availability. Unotag runs compliant engagement for both — with serialisation that fights the ₹35,000Cr fake-medicine market.

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What we solve

The problems Unotag solves for Pharmaceuticals brands

Each problem below is something pharmaceuticals brands tell us they handle by hand today, and what changes when the channel runs on Unotag.

A Pharmaceuticals channel partner working out incentives by hand with paper circulars and registers
Before: calculated by hand
A happy Pharmaceuticals channel partner seeing incentive progress on his phone with Unotag
With Unotag: progress on the phone, every day
Live: progress, next target, payout
  1. Problem

    Stockist scheme claims handled manually

    With UnotagTrade schemes calculated from invoicesClaims settled with the working attached
  2. Problem

    Chemists stock only part of the range

    With UnotagRange and focus-SKU schemes with progressFuller range on more counters
  3. Problem

    Expiry returns distort scheme payouts

    With UnotagReturns netted off automaticallyPayouts reflect real sales
  4. Problem

    OTC visibility unverifiable

    With UnotagPhoto-verified display incentivesPay only for verified visibility
Channel by channel

Insights and problems we solve across the pharmaceuticals channel

Stockists and C&F

ProblemTrade schemes and returns move through spreadsheets and emails.

Channel insights
  • Expiry and breakage returns must be netted from scheme periods
  • Stockists handle many companies' schemes at once
  • Documentation matters for audit and compliance
How Unotag solves itTrade-scheme engine with automatic return handling, approvals and an audit trail.

Chemists and pharmacies

ProblemRange gaps and no visibility of what each counter stocks.

Channel insights
  • Chemists prefer simple, clearly explained trade schemes
  • Focus SKUs need repeated, visible nudges
  • OTC shelf space is limited and contested
How Unotag solves itRange and focus-SKU trade schemes, display verification and progress on WhatsApp.

OTC and general counters

ProblemProducts sit beside FMCG brands with stronger trade programs.

Channel insights
  • Visibility drives OTC impulse purchase
  • Small counters respond to quick rewards
  • Photo proof replaces field audits
How Unotag solves itPhoto-verified visibility programs and retailer slabs for OTC ranges.

Unotag runs trade programs for the pharmaceutical channel. Programs are designed with the brand's compliance team, and we do not run incentive programs for healthcare professionals.

Guides

Playbooks for this industry

How to create a pharma trade incentive program

A compliance-first setup guide for pharma trade incentive programs covering stockists, C&F agents, chemists and OTC counters: scoping with the...

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How to make a pharma trade program work after launch

What makes pharma trade schemes for stockists and chemists work after launch: simple rules, returns netted by rule, focus-SKU nudges, fast claim...

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A pharma stockist strategy for the trade channel

How pharma companies can manage their stockist network: the C&F to stockist to chemist structure, segmenting stockists by coverage, range and claim...

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How to onboard chemists to your app

How pharma companies can bring chemists and OTC counters onto a trade scheme and ordering app: enrolling from stockist data, capturing GSTIN and drug...

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Segments

Who we engage

Chemists & pharmacies

Loyalty, incentive and engagement programs built for chemists & pharmacies.

Stockists & CFAs

Loyalty, incentive and engagement programs built for stockists & cfas.

Hospital suppliers

Loyalty, incentive and engagement programs built for hospital suppliers.

Generic distributors

Loyalty, incentive and engagement programs built for generic distributors.

OTC retail counters

Loyalty, incentive and engagement programs built for otc retail counters.

Veterinary channels

Loyalty, incentive and engagement programs built for veterinary channels.

Solutions

What pharmaceuticals brands run on Unotag

Retailer Loyalty Program

Unotag's retailer loyalty program platform.

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Influencer Loyalty Program

Influencer loyalty programs for trade influencers.

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Anti-Counterfeit Solution

Protect your brand with cryptographic QR-based anti-counterfeit solutions.

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Supply Chain Traceability

End-to-end supply chain traceability.

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Digital Warranty Management

QR-based digital warranty management.

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Rewards Catalog & Redemption

A rewards catalog your channel actually wants.

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FAQ

Frequently asked questions

Can pharma brands legally run chemist loyalty programs in India?

Yes, within UCPMP and DCGI guardrails — programs must reward trade activity (stocking, displays, availability) rather than prescription influence. Unotag ships compliant program templates with full audit trails.

How does anti-counterfeit serialisation work for medicines?

Unit and carton-level QR serialisation lets chemists and consumers verify authenticity in one scan, while diversion alerts flag grey-market movement — critical for export-quality and high-value SKUs.

What engagement works for stockists vs chemists?

Stockists respond to scheme transparency, automated claims and fast credit-note settlement; chemist counters respond to invoice-based points, instant UPI rewards and OTC display contests.

Run a 90-day pilot. Bharat-tested.

Tell us your SKUs and channel structure. We'll mirror your program in a sandbox in 48 hours.

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Some Happy Users

The channel comes first. Always.

We are channel-first, and our team is entirely channel-driven — these are the counters and hands our platform is built for.

A chemist verifies and earns on OTC packs
A chemist verifies and earns on OTC packs
Every strip and carton, verifiably genuine
Every strip and carton, verifiably genuine
Field visits that end in enrolments
Field visits that end in enrolments
See more from the channel →