Distributors and super-stockists
ProblemScheme money is passed down unevenly and claims arrive as spreadsheets.
Channel insights- Trade schemes often fund the distributor margin more than retailer behaviour
- Claim reconciliation competes with daily operations for the distributor's time
- Brands rarely see which retailers a scheme actually reached
How Unotag solves itSecondary invoices and claims in one workspace, calculated on rules the brand sets, settled with the working attached.
Kirana and general-trade retailers
ProblemThe retailer never hears about the scheme that was meant for him.
Channel insights- WhatsApp reaches a kirana owner faster than any printed circular
- Small, frequent rewards beat large quarterly ones
- Range and visibility schemes need photo proof, not trust
How Unotag solves itRetailer schemes on WhatsApp in his language, bill-photo proof, display verification and UPI rewards.
Feet on street and salesmen
ProblemIncentives are announced at the start of the month and explained at the end.
Channel insights- Beat adherence and lines per call matter as much as value
- Salesmen trust a number they can check call by call
- Short contests lift energy in the last week of the month
How Unotag solves itLive incentive statements, beat-linked gates, leaderboards and short sprints for field teams.
