Distributors
ProblemVolatile prices and per-tonne schemes that are hard to settle fairly.
Channel insights- Daily price changes affect dealer buying decisions
- Schemes are usually per tonne or per slab of tonnage
- Credit and collections matter as much as volume
How Unotag solves itPer-tonne scheme engine, collection-linked payouts and documented claims.
Dealers and retailers
ProblemThe dealer advises individual home builders on brand and grade.
Channel insights- Home builders rely on the dealer's advice
- Look-alike bars compete on price
- Dealers want simple, visible tonnage slabs
How Unotag solves itTonnage slabs with daily progress, genuine-bar verification and WhatsApp updates.
Contractors, fabricators and bar benders
ProblemThey handle the steel on site and influence brand choice.
Channel insights- Fabricators value instant rewards and recognition
- Contractors carry the brand from site to site
- Training on grades and handling builds trust
How Unotag solves itScan-to-earn loyalty on bundle tags, tiers and contractor meets.
Engineers and builders
ProblemSpecification sets the grade, but the brand is often decided on price.
Channel insights- Engineers specify grade and quantity
- Builders negotiate on project terms
- Linking specification to supply is manual
How Unotag solves itSpecifier programs and project incentives linked to orders.
