We're an Indian SaaS company building loyalty, incentives and AI tools that work in Tier 4 mandi towns as well as they do in metros — with UPI-native payouts, WhatsApp-first interfaces and 11 Indian languages.
Unotag began as a paint-industry pilot for QR-based mason loyalty in Bangalore. Two years in, we now power channel programs for some of India's largest enterprises across building materials, FMCG, electronics and automotive.
Our thesis is simple: India's distribution stack runs on WhatsApp, UPI, and 600+ million pin-code-aware retailers. Software that ignores any of those three doesn't ship in Bharat. We built ours from day one assuming all three.
Previously built and scaled channel programs at Asian Paints and Pidilite. Engineer-turned-operator obsessed with making distribution software that works for the Tier 3 retailer who has 30 SKUs of patience and five seconds of attention.
Engineering leader from Razorpay's payouts org. Designed our cryptographic QR stack, the OCR pipeline that handles 1.4M+ Indian invoice formats, and our LLM-driven multilingual voice layer. Bias toward shipping over presenting.
We're hiring across product, engineering, field sales and customer success — pan-India.