We're an Indian SaaS company building loyalty, incentives and AI tools that work in Tier 4 mandi towns as well as they do in metros — with UPI-native payouts, WhatsApp-first interfaces and 11 Indian languages.
Unotag began as a paint-industry pilot for QR-based mason loyalty in Bangalore. Two years in, we now power channel programs for some of India's largest enterprises across building materials, FMCG, electronics and automotive.
Our thesis is simple: India's distribution stack runs on WhatsApp, UPI, and 600+ million pin-code-aware retailers. Software that ignores any of those three doesn't ship in Bharat. We built ours from day one assuming all three.
Runs operations at scale — onboarding, payouts, field rollouts and support across lakhs of channel partners. Builds the operating machinery that keeps every scan, scheme and settlement running on time, pan-India.
Engineering leader with 10 years of experience and deep analytics chops. Worked on US projects solving queuing at scale — the same discipline behind our real-time scan, payout and engagement pipelines.
ET 40 Under 40, TEDx speaker, UK Scale Up entrepreneur and patent holder. Obsessed with making distribution software that works for the Tier 3 retailer who has 30 SKUs of patience and five seconds of attention.