Cement Loyalty & Dealer Incentive Programs

What we solve

The problems Unotag solves for Cement brands

Each problem below is something cement brands tell us they handle by hand today, and what changes when the channel runs on Unotag.

A Cement channel partner working out incentives by hand with paper circulars and registers — Before: calculated by hand

A happy Cement channel partner seeing incentive progress on his phone with Unotag — With Unotag: progress on the phone, every day

Live: progress, next target, payout

Problem
Dozens of dealer scheme circulars calculated in Excel
With UnotagEvery circular configured and calculated dailyDealers see their next slab in time
Problem
Lifting crowds into the last days of the month
With UnotagMilestone-block schemesSmoother lifting through the month
Problem
Masons and contractors unrewarded for brand choice
With UnotagBag-level scan loyaltyMasons earn on every bag
Problem
Collections lag behind lifting
With UnotagCash discount and collection schemesDealers rewarded for paying on time

Channel by channel

Insights and problems we solve across the cement channel

Dealers

ProblemQuantity slabs, growth, cash discount and milestone schemes running together.

Channel insights

Schemes change often and are announced mid-month
Old and new dealer codes need clubbing
Most disputes are about which invoices counted

How Unotag solves itScheme engine with 16 kinds, backdating, code clubbing and a combined next target.

Retailers and sub-dealers

ProblemRetail counters move volume but sit outside the brand's view.

Channel insights

Retailers sell to individual home builders
Counter recommendation decides brand choice
Retailers want quick, visible rewards

How Unotag solves itRetailer slabs with proof by invoice or scan and WhatsApp progress.

Masons and contractors

ProblemThe mason decides the brand for most individual homes.

Channel insights

Masons respond to instant rewards
Meets and training build long-term loyalty
Voice in local language reaches them best

How Unotag solves itBag-level scan loyalty, instant UPI, tiers and mason meets.

Engineers and home builders

ProblemTechnical advice shapes brand choice for new homes.

Channel insights

Site engineers advise on grade and quantity
Home builders trust technical support
Site visits need verification

How Unotag solves itTechnical-influencer programs and verified site visits.

Guides

Playbooks for this industry

How to create a cement incentive program

A step-by-step guide to setting up a cement incentive program: mapping dealers, retailers and masons, choosing scheme kinds for bags lifted, putting...

Read the guide