Chemicals & Fertilizers

Channel programs for chemicals & fertilizers.

The agro-dealer's word moves the bag. Unotag builds dealer loyalty, farmer-level QR connect and anti-counterfeit protection for a market where fakes destroy crops and trust.

What we solve

The problems Unotag solves for Chemicals & Fertilizers brands

Each problem below is something chemicals & fertilizers brands tell us they handle by hand today, and what changes when the channel runs on Unotag.

A Chemicals & Fertilizers channel partner working out incentives by hand with paper circulars and registers
Before: calculated by hand
A happy Chemicals & Fertilizers channel partner seeing incentive progress on his phone with Unotag
With Unotag: progress on the phone, every day
Live: progress, next target, payout
  1. Problem

    Lifting crowds into the last days of the season

    With UnotagEarly-lift and milestone schemesSmoother, earlier lifting
  2. Problem

    Collections lag behind sales

    With UnotagCollection and cash-discount schemesDealers rewarded for paying on time
  3. Problem

    Counterfeit agro-chemicals

    With UnotagScan-to-verify on each packFarmers and dealers trust the pack
  4. Problem

    Circulars in English, dealers in local languages

    With UnotagScheme explained in the dealer's language, by voiceDealers understand and act
Channel by channel

Insights and problems we solve across the chemicals & fertilizers channel

Distributors

ProblemSeasonal volume and credit risk in the same few weeks.

Channel insights
  • Pre-season positioning decides the season
  • Credit exposure peaks at the same time as volume
  • Schemes differ by crop and region
How Unotag solves itSeason schemes by crop and region, early-lift milestones and collection-linked payouts.

Agro-dealers and krishi kendras

ProblemThe dealer advises the farmer, and the brand rarely knows which dealer moved what.

Channel insights
  • Dealer advice heavily influences the farmer's choice
  • Dealers prefer schemes explained in their language
  • Credit and payment discipline vary widely
How Unotag solves itDealer schemes with progress in local languages, cash discount and collection schemes, and pack verification.

Field staff

ProblemLarge territories and incentives tied to a season's outcome.

Channel insights
  • Pre-season dealer visits matter most
  • Demonstrations and meetings drive adoption
  • Staff need to see dealer positions while in the field
How Unotag solves itField incentives with visit gates, dealer focus lists and season leaderboards.
Guides

Playbooks for this industry

Segments

Who we engage

Agro-input dealers

Loyalty, incentive and engagement programs built for agro-input dealers.

Krishi kendras

Loyalty, incentive and engagement programs built for krishi kendras.

Fertilizer wholesalers

Loyalty, incentive and engagement programs built for fertilizer wholesalers.

Seed distributors

Loyalty, incentive and engagement programs built for seed distributors.

Spray-service providers

Loyalty, incentive and engagement programs built for spray-service providers.

FPO networks

Loyalty, incentive and engagement programs built for fpo networks.

Solutions

What chemicals & fertilizers brands run on Unotag

FAQ

Frequently asked questions

How do agro-dealer loyalty programs work?

Dealers earn on verified secondary sales via QR-scanned bags and invoice uploads, with seasonal slabs aligned to kharif/rabi cycles and rewards from UPI cash to equipment.

Can farmers verify genuine pesticides and seeds?

Yes — scanning the pack QR confirms authenticity with batch and expiry data in the local language. Counterfeit agri-inputs are a crop-loss crisis; verification scans also build brand-level farmer data.

Do programs handle seasonal agri sales cycles?

Unotag schemes support season-based slabs, monsoon-window contests, pre-booking incentives and carry-forward points across kharif and rabi seasons.

Run a 90-day pilot. Bharat-tested.

Tell us your SKUs and channel structure. We'll mirror your program in a sandbox in 48 hours.

Some Happy Users

The channel comes first. Always.

We are channel-first, and our team is entirely channel-driven — these are the counters and hands our platform is built for.

A krishi kendra dealer walks a farmer through inputs
A krishi kendra dealer walks a farmer through inputs
The mandi trader tracking his slab on his phone
The mandi trader tracking his slab on his phone
Stock moving before the season peaks
Stock moving before the season peaks

Further reading for agri-input brands