Rewards Engine

Reward software that pays in 8 seconds.

Run rewards as a product or plug ours in as a service — instant UPI, 300+ voucher brands, digital gold and doorstep merchandise behind one API, with TDS and reconciliation handled.

8s
UPI payout
300+
Voucher brands
19k+
PIN codes
4.8/5
Redemption CSAT
Capabilities

What's inside

Rewards-as-a-Service API

One REST API for UPI transfers, vouchers, gold and merchandise — drop rewards into any app, scheme or campaign.

Instant UPI disbursement

Verified-event-to-credit in ~8 seconds with vernacular voice confirmation.

300+ voucher brands

Amazon, Flipkart, fuel, telecom recharge and regional favourites — instant digital delivery.

Digital gold & merchandise

Accumulation-friendly gold plus doorstep delivery to 19,000+ PIN codes.

TDS & compliance engine

194R thresholds, deduction/gross-up and certificates automated per beneficiary.

Reconciliation-grade ledger

Every reward traceable from trigger event to delivery — finance-auditable by design.

How it works

The path to live

1

Pick the catalog

Curate reward types by audience and tier.

2

Integrate or configure

Use the API in your stack or run on Unotag's program engine.

3

Trigger rewards

Scheme achievements, scans, referrals or API events.

4

Reconcile cleanly

Ledger, TDS certificates and delivery confirmations close the loop.

FAQ

Frequently asked questions

What is rewards-as-a-service?

Reward fulfilment behind an API — your system decides who earned what; the service handles UPI transfers, voucher issuance, gold credits, merchandise logistics, TDS and reconciliation.

Can we use Unotag rewards without the loyalty platform?

Yes — the rewards API runs standalone inside your own apps, CRMs or campaign tools; many brands start there and adopt the program engine later.

Which reward types perform best in India?

Instant UPI dominates trade audiences; vouchers and digital gold suit accumulation programs; merchandise and experiences drive top-tier engagement — the right answer is a calibrated mix per audience.

How is reward TDS handled?

Section 194R tracking per beneficiary PAN, automatic deduction or gross-up, and certificate generation — built into every disbursement path.

Run a 90-day pilot. Bharat-tested.

Tell us your SKUs and channel structure. We'll mirror your program in a sandbox in 48 hours.

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