Distribution Management

The DMS that retailers actually use.

Classic DMS dies at the last mile because retailers won't open another app. Unotag's WhatsApp-first DMS layer captures orders, secondary sales and outlet data — with loyalty rewards as the reason retailers participate.

19k+
PIN codes covered
2 taps
Reorder flow
100%
Order-to-invoice trace
0
Extra apps to install
Capabilities

What's inside

Golden outlet master

Geo-tagged, KYC-verified outlet records with billing history, dedup and territory mapping.

WhatsApp ordering

Retailers reorder from a vernacular catalog in two taps; orders route to the right distributor automatically.

Secondary sales capture

Invoice OCR and QR scans build true secondary visibility — no distributor data dependency.

Scheme engine inside

Slabs, QPS and display schemes run natively on the same data the DMS captures.

Distributor workspace

Order fulfilment, fill-rate SLAs, claim automation and credit-note settlement.

ERP-native

SAP, Oracle, Tally and REST connectors sync masters, dispatches and credit notes bidirectionally.

How it works

The path to live

1

Sync your masters

Outlets, SKUs, price lists and distributor territories from ERP.

2

Activate retail ordering

WhatsApp catalog live per territory with distributor routing.

3

Capture secondary

Every invoice photo and QR scan deepens the secondary graph.

4

Run schemes on truth

Incentives compute on verified DMS data — one system, no reconciliation.

FAQ

Frequently asked questions

What is retailer DMS software?

A distribution management system extended to the retail tier — outlet masters, ordering, secondary sales capture and scheme settlement — rather than stopping at the distributor.

How is Unotag's DMS different from traditional DMS?

Traditional DMS requires app adoption that retailers resist. Unotag is WhatsApp-first with loyalty rewards built in — retailers participate because earning requires the same actions the DMS needs.

Does it replace our distributor DMS?

It can run standalone or layer on an existing DMS — most brands keep their distributor-tier DMS and add Unotag for the retail tier and loyalty layer, synced via connectors.

How does secondary sales capture work?

Retailer invoice photos (OCR) and per-pack QR scans verify what actually reached and left each counter — independent of distributor claims.

Run a 90-day pilot. Bharat-tested.

Tell us your SKUs and channel structure. We'll mirror your program in a sandbox in 48 hours.

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