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The 90-day loyalty program launch checklist.

Every step Indian brands actually follow to take a channel loyalty program from idea to scaled launch — strategy, reward economics, TDS 194R, QR serialisation, pilot districts, war room. Tick items off as you go; your progress is saved in this browser.

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Timelines assume a configurable platform like Unotag (sandbox in 48 hours) rather than custom development, which typically adds 3-6 months. Days overlap deliberately — Build starts while Strategy sign-offs close, and Launch prep starts during Pilot.

Want a partner who has run this checklist 100+ times?

Unotag mirrors your channel, schemes and payouts in a sandbox within 48 hours — and walks the launch with you, from serialisation trials to war-room dashboards.

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Go deeper on each phase

Loyalty Program Budget Planning

How to size rewards, platform and printing lines before you ask for sign-off.

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Scheme Slab Designer

Design purchase slabs with healthy marginal payout rates — before Strategy sign-off.

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TDS 194R Calculator

Check TDS applicability on channel rewards and compute the gross-up cost.

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