When should your trade schemes launch? Pick a region and see the festival windows that matter, what sells in each, and how many weeks ahead to brief the channel.
Dates shown are indicative windows (lunar-calendar festivals shift yearly) — confirm exact dates when locking scheme calendars. Lead times: dealer pre-stocking schemes brief 6–8 weeks before the festival; retailer/influencer multipliers launch 3–4 weeks before; consumer offers 1–2 weeks before.
Dealer pre-stocking schemes brief by August (6–8 weeks before), retailer and influencer festive multipliers launch 3–4 weeks before Diwali, consumer offers 1–2 weeks out.
Onam (Kerala), Durga Puja (Bengal), Navratri (Gujarat), Pongal (Tamil Nadu), Chhath (Bihar/UP), Gudi Padwa/Ugadi (west/south new years) — regional peaks often beat Diwali intensity in their home states.
Most Indian festivals follow lunar calendars and shift yearly — this tool gives planning windows; lock exact dates against the year's panchang when finalising scheme calendars.
Run a national base program with regional overlay windows — Onam overlays in Kerala, Puja in Bengal — so each geography peaks with its own festival without forking the program.
Unotag mirrors your channel in a sandbox within 48 hours — email support@unomok.com.