Consumer Promotions

On-pack promotions that capture the customer.

Scratch cards, scan-to-win, instant cashback — consumer promotions that don't just spike sales but capture verified customer data brands selling through distribution never had.

15–40%
Scan participation
2.4x
Repeat-purchase lift
100%
Winner auditability
0
Claim forms
Capabilities

What's inside

QR scratch & win

In-pack or under-cap codes with variable rewards — the mechanics that drive repeat purchase.

Instant cashback

UPI cashback in seconds from pack scan — no claim forms, no waiting.

Scan-to-win contests

Mega-draw campaigns (bikes, gold, trips) with transparent winner selection and publicity flows.

Customer data capture

OTP-verified scans convert anonymous buyers into owned, consented customer records.

Anti-fraud controls

Velocity rules, device fingerprinting and geo-checks keep promotion budgets honest.

Full-funnel analytics

Scan rates, repeat curves, geographic heatmaps and SKU-level promotion ROI.

How it works

The path to live

1

Design the promotion

Reward economics, win-rates and campaign windows.

2

Print & launch

Serialised codes integrated with packaging plus launch creative.

3

Reward instantly

Scratch reveals and cashback land in seconds.

4

Convert the data

Captured customers feed warranty, CRM and re-purchase campaigns.

FAQ

Frequently asked questions

What consumer promotion mechanics work best in India?

Instant UPI cashback and variable scratch-and-win outperform fixed discounts — variability drives repeat purchase and UPI removes redemption friction entirely.

How do on-pack QR promotions capture customer data?

The reward requires an OTP-verified scan — converting an anonymous retail purchase into a consented customer record with SKU, geography and purchase date.

How is promotion fraud prevented?

Serialised single-use codes, scan-velocity rules, device fingerprinting and geographic plausibility checks — plus win-rate monitoring against configured economics.

Are lucky-draw promotions compliant in India?

Skill/chance and state-specific rules apply — Unotag's templates implement transparent winner selection with audit trails; legal review of mechanics is part of campaign setup.

Run a 90-day pilot. Bharat-tested.

Tell us your SKUs and channel structure. We'll mirror your program in a sandbox in 48 hours.

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