AMP Automotive: influencer loyalty for mechanics & retailers
The automotive aftermarket runs on the mechanic's answer to one question: 'kaunsa daloon?' Parts brands fight that recommendation against rivals — and against counterfeits riding their own packaging, which destroy both revenue and the engine the customer blames the brand for.
The challenge
AMP Automotive needed fitment-level engagement with mechanics and garages, counterfeit defence robust enough for a heavily-faked category, and alignment with the spares counters that supply the trade — all in one program motion rather than three disconnected initiatives.
What Unotag did
Fitment-moment program design
Unotag anchored earning at the fitment moment: part-carton QR scanned during installation pays the mechanic instantly, calibrated to part value. Anchoring at fitment (not purchase) ties rewards to genuine usage and creates the scan habit precisely where the recommendation happens.
Authenticity fused with loyalty
Every reward scan doubles as a genuineness check: serialised single-verify codes expose copies instantly, flagged codes trigger enforcement workflows with geo-stamped evidence, and mechanics became the brand's distributed anti-counterfeit sensor network — paid through the same mechanic that rewards them.
Garage hierarchy engagement
Multi-bay garages run on owner-level slabs computed from their mechanics' aggregated verified fitments — engaging the business decision-maker who controls parts sourcing while individual mechanics keep per-fitment earning.
Spares-counter linkage
Fitment scans attribute to the supplying counter, which earns alongside the mechanic — keeping the counter recommending AMP at the moment of parts purchase instead of steering to whichever competitor pays the counter directly.
Enforcement operations support
Unotag's diversion and duplicate-scan analytics fed AMP's enforcement program with evidence-grade data: counterfeit hotspot maps, repeat-offender patterns and geo-stamped scan trails supporting field action.
The value Unotag added
One scan, three functions
Fitment QR delivered loyalty, anti-counterfeit verification and secondary-sales data through a single trade behaviour — the program's cost base served three budgets.
Counterfeit defence with a distributed sensor network
Mechanics checking codes for rewards generated continuous counterfeit intelligence no enforcement team could field-collect — and flagged incidents fell steeply in active program zones.
The full supply path aligned
Mechanic, garage owner and spares counter all earned from genuine AMP movement — closing the gaps where competitor programs or counterfeits previously found purchase.
Repeat-fitment behaviour measured and grown
Fitment-level data let the brand see and reward repeat-brand behaviour directly, converting recommendation loyalty into a tracked, compounding metric.
What made it work
1. Anchor aftermarket earning at fitment — it verifies usage and owns the recommendation moment.
2. Loyalty and anti-counterfeit on one code halves the cost of both programs.
3. Pay every layer of the supply path or the unpaid layer becomes the leak.
Facing the same challenge?
We'll mirror your channel in a sandbox within 48 hours — email support@unomok.com.