Margin keeps a dealer; rewards make a partisan. Unotag layers commercial slabs with the rewards dealers remember — gold, travel, platinum clubs and family gifting — settled instantly and TDS-clean.
Quarterly volume and growth slabs with daily visible progress and projected payout.
Digital gold accrual and coin milestones — the dealer reward classic, automated.
Annual platinum-club trips, factory visits and council memberships for top performers.
Festive hampers and family-addressed gifts — the loyalty that outlasts rate differences.
Monthly micro-achievements paid via UPI keep engagement alive between quarterly settlements.
Thresholds, deduction, gross-up and certificates handled — finance signs off without spreadsheets.
Tiers by potential, not just history — growth slabs for challengers.
Commercial slabs + emotional rewards + recognition in one program.
WhatsApp dashboards with gap-to-next-slab keep the chase alive.
Credit notes, UPI or rewards — within 7 days of period close.
Layered: credit notes/UPI for the commercial base, gold for milestones, travel and club status for annual recognition, family gifting for emotional loyalty — pure cash alone is forgettable.
Margins are the price of participation; rewards are the reason for preference. Rewards create recognition, status and switching costs that margin parity can't.
Yes — Section 194R covers benefits in kind above ₹20,000/year. Unotag automates thresholds, deduction or gross-up, and certificates.
Yes — dealer payouts can weight on verified downstream sell-through, aligning the dealer with retail execution instead of warehouse stuffing.
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