A national tyre major: influencer + dealer for fitment mechanics & dealers
Tyre replacement is steered at the fitment shop: long purchase cycles, high tickets, and a customer who asks the fitter what to mount. The category's structural blindness is the end customer — sold through distribution, the brand rarely learns who bought, when, or when they'll buy again.
The challenge
The brand needed fitment-level influence on the replacement recommendation, premium-pattern mix movement, and — the strategic prize — end-customer capture at the only moment the category offers it: the fitment itself.
What Unotag did
Fitment-anchored earning
Unotag anchored rewards at the mounting moment: tyre QR scanned at fitment pays the fitter, with premium and SUV-pattern multipliers steering the recommendation toward the brand's margin-rich lines.
Scan-to-warranty fusion
The same fitment scan registers the customer's warranty — OTP-verified, capturing the end buyer, vehicle and fitment date in one motion. The category's only customer-capture moment was fused into the trade's reward habit, building a retention database distribution had never produced.
Dealer display and range schemes
Dealer counters ran photo-verified display programs and pattern-range stocking slabs — keeping the brand's premium patterns physically present and recommended at the point where replacement decisions form.
Seasonal service-push windows
Monsoon-grip and long-trip seasonal windows carried bonus earning rates — aligning fitter attention with the safety-led replacement moments when customers are most persuadable.
Replacement-cycle intelligence
Warranty-capture data compounded into replacement-cycle analytics: fitment dates plus vehicle data project replacement windows, feeding re-engagement campaigns that close the loop the category never had.
The value Unotag added
The recommendation and the customer captured together
One scan paid the fitter and registered the buyer — influence and intelligence from a single trade behaviour.
A retention database where none existed
Warranty capture at fitment built the end-customer asset the category's distribution structure had always denied the brand — with replacement-window projection as its compounding payoff.
Premium mix steered at the deciding moment
Pattern multipliers moved the fitter's recommendation where margin concentrated, measured against non-program fitment baselines.
Seasonality converted to share
Service-push windows aligned program intensity with the category's natural replacement peaks.
What made it work
1. Fuse customer capture into the trade reward — the fitment is the category's only such moment.
2. Replacement-cycle data is the tyre category's compounding asset; design for it from day one.
3. Premium steering works when the multiplier reaches the person who answers 'which one?'
Facing the same challenge?
We'll mirror your channel in a sandbox within 48 hours — email support@unomok.com.