Euro Pratik: influencer + dealer for carpenters & dealers
Decorative panels are specified twice: the carpenter or interior contractor proposes, and the customer chooses from what the dealer showroom displays. Premium designer ranges live or die on this specification chain — and the brand typically sees none of it until the sale is already shaped.
The challenge
Euro Pratik needed carpenters specifying its designer ranges, dealer showrooms displaying them compellingly, and — the deeper prize — visibility into the project-level specification chain connecting design choice, sheet movement and dealer fulfilment.
What Unotag did
Sheet-level earning with design-range multipliers
Unotag implemented per-sheet inner QR with earning tiered toward designer ranges — encoding the premium strategy into the carpenter's per-scan economics at the moment of installation.
Project registration system
The program's signature mechanic: carpenters register full projects — multi-sheet, geo-verified site installations — earning completion bonuses. Each registered project captures the specification chain end-to-end: which designs, which sheets, which dealer, which site. This converted anonymous sheet movement into a structured project graph.
Design-engagement rewards
Carpenters earned for catalogue interactions and logged customer show-arounds — rewarding specification behaviour upstream of purchase, where design decisions actually form.
Showroom display programs
Dealer schemes ran on photo-AI verified display refreshes and sample-board placement — keeping designer ranges physically present where customers choose, with evidence replacing field-team display audits.
Range intelligence from the project graph
Registered-project data became Euro Pratik's range-planning input: design-choice patterns by region, dealer-level designer-range velocity, and project-size distributions informing inventory and catalogue decisions.
The value Unotag added
The specification chain became visible
Project registration gave the brand its first structured view of how designs are chosen, supplied and installed — intelligence the category's anonymous sheet sales never produced.
Premium ranges gained ground on both fronts
Carpenter multipliers moved specification while verified showroom schemes held display presence — the designer strategy executed at both decision points simultaneously.
Upstream engagement before the sale
Design-interaction rewards engaged carpenters at the proposal stage, influencing choices before competitors' per-sheet payouts could matter.
Data-led range planning
The project graph turned range and inventory planning from intuition into evidence.
What made it work
1. Project-level registration captures the specification chain per-sheet scans cannot see.
2. Rewarding design engagement reaches the decision before rewarding the purchase does.
3. Showroom display compliance is the dealer-side half of premium specification.
Facing the same challenge?
We'll mirror your channel in a sandbox within 48 hours — email support@unomok.com.