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Online marketplace loyalty programs: 10 successful examples (2022)


Loyalty programs have become a crucial aspect of online marketplaces, helping businesses retain customers and drive repeat purchases. In this blog post, we will explore 10 successful examples of online marketplace loyalty programs in 2022. These examples will provide valuable insights to marketing teams looking to implement or enhance their own loyalty programs.

1. Amazon Prime:

Amazon Prime's loyalty program offers members exclusive benefits such as free two-day shipping, access to streaming services like Prime Video, and early access to deals. This program has been highly effective in driving customer loyalty and encouraging frequent purchases on the platform.

2. Sephora Beauty Insider:

Sephora's Beauty Insider program rewards customers with points for every purchase they make, which can be redeemed for discounts or exclusive products. The tiered system also provides higher-tier members with additional perks like free makeovers and early access to new products.

3. Starbucks Rewards:

Starbucks Rewards allows customers to earn stars for each purchase made at participating locations. These stars can be redeemed for free drinks or food items later on. The mobile app integration makes it easy for customers to track their progress and conveniently order ahead.

4. Airbnb Superhost Program:

Airbnb recognizes hosts who consistently provide exceptional experiences through its Superhost Program. Hosts receive benefits such as increased visibility in search results, priority customer support, and invitations to exclusive events - all designed to incentivize top-notch hosting practices.

5. Best Buy My Best Buy:

Best Buy's My Best Buy program offers members rewards based on their spending levels along with personalized product recommendations and early access to sales events.

6.Patagonia Worn Wear Program

Patagonia's Worn Wear initiative encourages sustainability by offering credits towards future purchases when customers trade-in used Patagonia clothing items at select stores or through mail-in options.

7.Walmart+ Membership

Walmart+ is a subscription-based loyalty program that provides members with benefits like free shipping, fuel discounts, and access to mobile scan-and-go technology for convenient in-store shopping experiences.

8.Ulta Beauty Ultamate Rewards:

Ulta Beauty's Ultamate Rewards program offers customers points for every dollar spent, which can then be redeemed for discounts on future purchases. Members also receive exclusive offers and birthday gifts as part of the program.

9.eBay Plus:

eBay Plus is a membership program that provides subscribers with benefits including free express shipping, exclusive deals, and returns on eligible items - all aimed at enhancing the overall shopping experience.

10.Costco Membership:

Costco's membership model grants customers access to discounted prices on bulk products along with additional perks like travel services and special member-only events.


These successful examples of online marketplace loyalty programs demonstrate the effectiveness of implementing customer-centric strategies. By offering valuable rewards, personalized experiences, convenience-enhancing features, or sustainability initiatives, these programs have successfully fostered customer loyalty. Marketing teams can draw inspiration from these examples to create their own compelling loyalty programs that drive engagement and repeat business in 2022.

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