HOSPITALITY OPERATORS FAILING TO TAILOR LOYALTY PROGRAMMES TO CONSUMERS
In the fiercely competitive world of the hospitality industry, customer loyalty is a critical driver of success. A well-structured...
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WHY CUSTOMER LOYALTY PROGRAMS ARE SO IMPORTANT IN THE RETAIL SECTOR
In the highly competitive world of retail, customer loyalty is a priceless commodity. One of the most effective tools for nurturing this...
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LOYALTY MOVES TO MOBILE IN THE RESTAURANT AND HOSPITALITY SECTOR
In the fast-paced world of restaurant and hospitality marketing, staying ahead of the curve is essential. One significant trend that's...
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5 STEPS TO A SAFE HOSPITALITY TRACK & TRACE
In the ever-evolving landscape of the hospitality industry, ensuring the safety of guests and staff is of paramount importance....
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SHOPPER MARKETING AND BRAND ACTIVATION IN THE NEW WORLD
In today's fast-paced and ever-evolving marketing landscape, shopper marketing and brand activation have become essential tools for...
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WHAT YOUR BRAND SHOULD LEARN FROM PAST HEALTH CRISES
In the wake of recent health crises, the world has witnessed unprecedented challenges that have reshaped consumer behaviors and...
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3 WAYS TO GIVE BACK WITH LOYALTY PROGRAMS
Loyalty programs are not just about increasing sales; they can also be a powerful tool for giving back to your customers and communities....
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3 WAYS TO IMPROVE CUSTOMER LOYALTY USING NPS
Customer loyalty is a valuable asset for any business, and the Net Promoter Score (NPS) is a powerful tool to measure and enhance it. NPS...
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4 REASONS WHY AI IS THE BEST MOVE IN CUSTOMER LOYALTY RIGHT NOW
In today's fast-paced and competitive business landscape, staying ahead of the game when it comes to customer loyalty is more critical...
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HOW TO PERSONALISE YOUR LOYALTY PROGRAM - 6 GREAT EXAMPLES
Personalization is the key to winning the hearts of your customers and creating a loyal following. When it comes to loyalty programs,...
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HOW TO REWARD LOYAL CUSTOMERS: OUR 8 TOP TIPS
Loyal customers are the backbone of a successful business. Not only do they make repeat purchases, but they also become your brand...
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HOW TO PROMOTE YOUR LOYALTY PROGRAM: 7 TRIED & TESTED STRATEGIES
Loyalty programs are a powerful tool for retaining customers and driving sales. However, having a great loyalty program isn't enough; you...
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A MATCH MADE IN HEAVEN? CUSTOMER LOYALTY AND RELATIONSHIP MARKETING
In the dynamic world of marketing, creating a strong bond with your customers is key to success. Two powerful strategies that go hand in...
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CARD LINKING TECHNOLOGY: A LOYALTY PROGRAM'S BEST FRIEND
In the fast-paced world of marketing and customer loyalty, staying ahead of the curve is essential. One technology that's making a...
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THE FUTURE OF DIRECT-TO-CONSUMER STRATEGY AND THE ROLE OF DATA
The landscape of business and marketing is evolving rapidly, and direct-to-consumer (DTC) strategies have gained significant prominence....
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WORLD ENVIRONMENT DAY AND GREEN MARKETING: WHY YOU NEED TO START ADAPTING TODAY
World Environment Day is a global event that serves as a timely reminder of the importance of environmental sustainability. As a...
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THE GROWING RELEVANCE OF AI IN MARKETING
Artificial Intelligence (AI) is becoming increasingly relevant in the field of marketing, revolutionizing the way businesses understand,...
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PERCEIVED VALUE VS CONSUMER VALUES: STRIKING A BALANCE
In the world of marketing, striking a balance between the perceived value of your products or services and aligning with your consumers'...
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WHAT MAKES A GOOD LOYALTY PROGRAM? THE TOP 6 CHARACTERISTICS
A well-designed loyalty program can be a game-changer for your business, fostering customer retention and brand loyalty. To ensure your...
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THE MANY DIFFERENT WAYS FOR YOUR CUSTOMERS TO EARN LOYALTY POINTS
Loyalty programs are an excellent way to incentivize and retain customers. To make your program more appealing and engaging, it's crucial...
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