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Coffee loyalty programs: 10 successful examples (2022)


In the competitive coffee industry, building customer loyalty is crucial for long-term success. One effective way to achieve this is through well-designed coffee loyalty programs. These programs reward customers for their repeated patronage and encourage them to choose your brand over competitors. In this blog post, we will explore ten successful examples of coffee loyalty programs in 2022 that can inspire your marketing team.

1. Starbucks Rewards:

Starbucks has set the gold standard with its highly popular rewards program. It offers tiered membership levels based on points earned per purchase, allowing customers to unlock additional benefits as they progress. The program also includes personalized offers and free birthday treats.

2. Dunkin' Donuts DD Perks:

Dunkin' Donuts utilizes a point-based system where members earn five points per dollar spent and receive a free beverage after accumulating 200 points. They also offer exclusive discounts, early access to new products, and personalized deals.

3. Peet's Coffee Peetnik Rewards:

Peet's Coffee provides a straightforward program where members earn one point per dollar spent and receive a free drink after earning 15 points. Additionally, they offer surprises like bonus points on special occasions or limited-time promotions.

4. Dutch Bros Blue Rebel Club:

Dutch Bros focuses on simplicity by offering every tenth beverage for free without requiring any registration or app usage by the customer—a convenient approach that ensures seamless participation in their loyalty program.

5. Caribou Perks:

Caribou Coffee's Perks Program allows customers to earn two points per dollar spent and offers various reward options such as discounted beverages or bakery items at specific point thresholds.

6. Tim Hortons Tims Rewards:

Tim Hortons employs a digital card system where users collect "Tims Rewards" digitally without needing an actual physical card present during transactions—an efficient method that enhances user experience while earning rewards.

7. Philz Coffee Rewards:

Philz Coffee utilizes a simple punch card system where customers receive one digital "punch" for every purchase, and after collecting ten punches, they earn a free beverage of their choice.

8. Pret A Manger Pret Rewards:

Pret A Manger's loyalty program offers members exclusive discounts, personalized offers, and the convenience of ordering through their mobile app while accumulating points towards free food and drinks.

9. The Coffee Bean & Tea Leaf Rewards:

The Coffee Bean & Tea Leaf provides a tiered membership program that unlocks various perks such as birthday treats, complimentary beverages on select days, and bonus points during promotional periods.

10. Peetniks by Intelligentsia:

Intelligentsia's Peetniks program focuses on building community engagement by offering members access to exclusive events like cupping sessions or brewing workshops—a unique approach that fosters stronger brand loyalty among coffee enthusiasts.


Coffee loyalty programs play an essential role in boosting customer retention and driving repeat business in the competitive coffee industry. By examining successful examples like Starbucks Rewards, Dunkin' Donuts DD Perks, Peet's Coffee Peetnik Rewards, and others mentioned above, your marketing team can gain valuable insights into what works effectively in 2022. Remember to tailor your loyalty program to align with your brand values while providing tangible benefits that resonate with your target audience—ultimately fostering long-lasting relationships with loyal coffee lovers.

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