Trusted by 100+ Indian enterprises

Channel loyalty, AI-native, re-engineered for India.

Unotag powers QR scan programs, invoice-based incentives, dealer ordering and AI-driven engagement for retailers and dealers across India — from Tier 1 metros to Tier 4 mandi towns. AI is not a feature bolted on the side; it runs onboarding, scanning, fraud detection and scheme logic end to end.

12M+
QR scans / month
₹840Cr
Incentives disbursed
28
States & UTs
A happy dealer in his building-materials showroom checking scheme progress on his phoneHappy dealer
Scheme completed₹7,200 credit note approved
Next target
A happy retailer behind the counter of his hardware store holding his phoneHappy retailer
Slab reached2% bonus on ₹1,00,000 purchase
Next target
A happy electrician on a residential site smiling at his phone after a rewardHappy influencer
Scan rewarded₹120 sent to UPI in seconds
Next target
A happy distributor in her warehouse office holding a tabletHappy channel partner
Gold tier unlockedHigher earn rate from this month
Next target
A happy field sales executive on a market street smiling at his phoneHappy sales team
Champion level108% of quarterly target
Next target
Watch

One platform for your channel, in 90 seconds.

Orders, ledgers, schemes and incentives for your dealers, retailers and channel partners, on a single app. Calculated from your ERP, visible to every dealer, settled by credit note or UPI.

One Platform For Your ChannelAn overview of Unotag: one platform for a brand's whole channel, covering orders, ledgers, dealer schemes, retailer incentives and payouts for dealers, retailers and channel partners.
Orders, Ledger, IncentivesUnotag manages orders, ledgers and incentives for a brand's dealers and retailers, all on a single app.
Every Dealer Always KnowsHow every dealer sees their scheme progress, what they have earned and the next target, so more dealers complete the schemes they are in.
The Scheme CalculatorThe Unotag scheme calculator: how dealer and retailer scheme payouts are calculated from invoices, and how a dealer checks what more purchase would earn.

All product videos

How it works

From invoice to a happy dealer, automatically.

Invoices flow in from your ERP, every scheme is calculated, each dealer sees exactly how far he is from the next reward, and payouts settle with the working attached.

1Your ERP
Invoice 1041400 bags
Invoice 1058350 bags
Invoice 1066200 bags

SAP, Oracle, Dynamics, Tally, Zoho, ERPNext and more

2Unotag engine
950bags counted
SlabGrowthCash discount

Every scheme, every partner, every day

3Dealer's phone
Quantity slab950 / 1,200
Growth95%
Next target250 bagsunlocks ₹7,200
Only 250 bags to the next slab

Same view for your sales officer

4Settlement
Credit note₹7,200 approved
UPI payout₹1,800 sent
Dealer happyScheme completed

Approved with the invoices behind every rupee

Products

Every incentive and scheme, calculated and shown in a simple format.

For your dealers, channel partners, retailers and sales team, on one platform connected to your ERP.

AI-Native

Not loyalty software with AI bolted on.

Most loyalty platforms were built a decade ago and had a chatbot added last year. Unotag was rebuilt around models — so the parts of a channel program that used to need people, forms and spreadsheets now run on their own.

AI Onboarding

A retailer sends a photo of his shop board, GST certificate or visiting card on WhatsApp. The model reads it, extracts the firm name, GSTIN, address and pincode, checks it against your distributor master and creates the account. No forms, no field executive, no data-entry team.

Photo to accountZero forms

AI Scanning

Codes in the real world are scratched, curved, sun-faded, printed on jute or photographed at an angle in a dark godown. Our vision stack reconstructs what a normal scanner rejects — so the scan succeeds on the first try instead of the fourth, and your trade stops giving up.

Damaged codesLow light

World's best AI fraud detection in loyalty

Bulk scanning at the dealer counter, recycled codes, farmed SIMs, one device claiming as forty people, impossible travel between two scans. The model learns each program's honest behaviour and flags what deviates — before the payout leaves your account, not in an audit six months later.

Pre-payoutSelf-learning

QR scanning like a flash

Point and it is done — recognition happens in a fraction of a second, before the hand is even steady. Bulk mode reads a full carton of codes in one continuous sweep, so a distributor logs a hundred packs in the time it used to take to log five.

Instant captureBulk sweep

Customised rules no other software allows

Different slab for one district. Double points on a slow SKU only on Sundays. A bonus that triggers only if the retailer also bought the companion product last month. Describe the scheme in plain language and it becomes live logic — no change request, no release cycle, no six-week wait on a vendor.

Plain-language schemesLive same day

Image-driven, running in the background

Invoices, shelf photos, stock boards, delivery proofs, warranty cards — your channel sends a picture and the work happens quietly behind it. Line items get read, shares of shelf get counted, claims get matched and settled. Nobody types anything, and nobody waits for a back office to open on Monday.

Photo in, data outAlways on
How it works

From shelf to UPI in 8 seconds.

Every pack carries a unique cryptographic QR. Your trade scans it on WhatsApp — no app install — and the reward lands instantly.

1

Scan the QR on the pack

Retailer, sub-dealer or influencer scans the per-pack cryptographic QR straight from WhatsApp — in any of 11 Indian languages.

WhatsApp-firstNo app needed
2

Platform verifies & scores

Authenticity check, geo-validation, anti-gaming rules and scheme logic run in milliseconds. Counterfeit and duplicate scans get blocked on the spot.

Anti-counterfeitGeo-verified
3

Reward lands in UPI

Points convert to instant UPI cash, vouchers, gold or merchandise — TDS handled, receipts on WhatsApp, every rupee auditable.

Instant UPITDS compliant
Platform

A single platform for every channel motion.

From per-pack QR loyalty for paints, to invoice-based incentives for FMCG, to dealer ordering for electronics — one consolidated stack.

Industries

Built for the distribution-heavy sectors of India.

Outcomes

Programs that pay for themselves in quarter one.

Across 100+ enterprise rollouts, our customers see compounding returns from week one — fewer counterfeits, faster payouts, higher mix.

8s
Avg scan-to-UPI
-91%
Counterfeit incidents
+44%
Premium-mix uplift
4.2x
Loyalty ROI (Y1)
Reward Services · New

Rewards your channel can hold in their hands.

Beyond points and UPI — two services that make your program the one dealers talk about.

Case Studies

Programs that moved real numbers.

Retailer and influencer loyalty across India's biggest distribution-led brands — what was built and what it returned.

Programs

Every channel loyalty program, one platform.

Retailer loyalty programs, dealer incentive programs, influencer loyalty for masons, electricians, painters, carpenters, plumbers and mechanics — plus festive trade programs, sales incentives and referral rewards. One loyalty management platform for B2B channel marketing across India.

Solutions

Purpose-built solutions for every channel job.

From retailer loyalty programs and anti-counterfeit QR to digital warranty, product sampling and instore promoter management — pick the solution, keep the platform.

Retailer Loyalty Program

points, slabs, instant UPI rewards, WhatsApp engagement and invoice-based earning for kiranas, counters and retail networks across India.

Learn more →

Distributor Rewards Program

growth-on-base slabs, coverage bonuses and secondary-sales proof for distributors, with UPI, catalogue and gift debit card payouts.

Learn more →

Influencer Loyalty Program

masons, electricians, painters, carpenters, plumbers and mechanics.

Learn more →

Anti-Counterfeit Solution

genuine product verification, grey-market detection and consumer trust marks for Indian brands.

Learn more →

Supply Chain Traceability

track every unit from plant to distributor to retailer to consumer with QR serialisation, secondary sales visibility and diversion alerts.

Learn more →

Digital Warranty Management

instant warranty registration at purchase, automated claims, service tracking and ownership transfer for appliances, electricals and auto pa.

Learn more →

Rewards Catalog & Redemption

instant UPI cash, brand vouchers, gold coins, merchandise and experiences, with TDS handling and doorstep fulfilment across India.

Learn more →

Digital Product Sampling

QR-driven trial, feedback capture and conversion tracking for product launches across retail and trade audiences in India.

Learn more →

Dealer Education & Product Learning

bite-size video training, vernacular quizzes, certifications and reward-linked learning for dealers, retailers and trade influencers.

Learn more →

Hybrid & Virtual Events

virtual launches, hybrid dealer meets, live streaming with vernacular interaction, gamified attendance and reward-linked participation.

Learn more →

Instore Promoter Management

geo-verified attendance, AI shelf audits, sales reporting, training and incentive automation for promoter networks across India.

Learn more →

Sales Incentive Programs

slabs, schemes, contests and partner payout programs with real-time leaderboards, TDS handling and UPI disbursement.

Learn more →

Channel Partner Engagement

loyalty, incentives, communication, training and analytics for dealers, distributors and retailers.

Learn more →
Free tools & deep guides

Plan your program before you spend a rupee.

Interactive calculators and researched playbooks on India's channel and retailer / sub-dealer ecosystem.

FAQ

Frequently asked questions

What is a channel loyalty program?

A channel loyalty program rewards the trade — distributors, dealers, retailers and influencers like masons, electricians and mechanics — for stocking, selling and recommending a brand. Rewards are earned via QR scans or invoices and paid as UPI cash, vouchers or merchandise.

What is the best B2B loyalty program platform in India?

Unotag is purpose-built for Indian distribution: QR code loyalty, invoice OCR across 1.4M+ formats, WhatsApp-first engagement in 11 languages, instant UPI payouts, anti-counterfeit traceability and TDS-compliant reward automation on one platform.

How do QR code loyalty programs work?

Each product pack carries a unique cryptographic QR code. Retailers or trade influencers scan it on WhatsApp, the platform validates authenticity, and a reward lands in their UPI account within seconds.

What is the difference between a retailer loyalty program and a dealer loyalty program?

Retailer programs reward shop-counter behaviour (stocking, displays, recommendation) via scans and invoices; dealer programs run slab-based incentive schemes on purchase volumes with quarterly settlements and credit notes. Unotag runs both on unified partner profiles.

How much does a channel loyalty program cost in India?

Unotag pricing is MAU-based — from ₹30,000/month for pilots to ₹3,00,000/month for enterprise rollouts covering lakhs of channel partners. A sandbox pilot mirrors your channel structure within 48 hours.

Can loyalty programs prevent counterfeiting?

Yes — the same per-pack QR that pays rewards verifies authenticity. Duplicate or invalid scans flag counterfeits instantly, and geo-tagged scan data exposes grey-market diversion; brands typically see counterfeit incidents drop by ~90%.

Run a 90-day pilot. Bharat-tested.

Tell us your SKUs and channel structure. We'll mirror your program in a sandbox in 48 hours.