Trusted by 100+ Indian enterprises

Channel loyalty, re-engineered for Bharat.

Unotag powers QR scan programs, invoice-based incentives, dealer ordering and AI-driven engagement for retailers and dealers across India — from Tier 1 metros to Tier 4 mandi towns.

12M+
QR scans / month
₹840Cr
Incentives disbursed
28
States & UTs
Active program
Mason Loyalty · Q4
Live
Bags scanned today42,318
Active masons1,847
UPI disbursed₹6,34,720
Last payout
+ ₹2,400 to Ramesh K.
2 seconds ago · UPI
Realtime stream

Trusted by India's leading enterprises

Asian Paints
Berger
Pidilite
UltraTech
ACC
Castrol
Servo
HUL
Marico
Dabur
MRF
Apollo Tyres
Asian Paints
Berger
Pidilite
UltraTech
ACC
Castrol
Servo
HUL
Marico
Dabur
MRF
Apollo Tyres
Platform

A single platform for every channel motion.

From per-pack QR loyalty for paints, to invoice-based incentives for FMCG, to dealer ordering for electronics — one consolidated stack.

Industries

Built for the distribution-heavy sectors of India.

Outcomes

Programs that pay for themselves in quarter one.

Across 100+ enterprise rollouts, our customers see compounding returns from week one — fewer counterfeits, faster payouts, higher mix.

8s
Avg scan-to-UPI
-91%
Counterfeit incidents
+44%
Premium-mix uplift
4.2x
Loyalty ROI (Y1)
Case Studies

Programs that moved real numbers.

Retailer and influencer loyalty across India's biggest distribution-led brands — what was built and what it returned.

Programs

Every channel loyalty program, one platform.

Retailer loyalty programs, dealer incentive programs, influencer loyalty for masons, electricians, painters, carpenters, plumbers and mechanics — plus festive trade programs, sales incentives and referral rewards. One loyalty management platform for B2B channel marketing across India.

Solutions

Purpose-built solutions for every channel job.

From retailer loyalty programs and anti-counterfeit QR to digital warranty, product sampling and instore promoter management — pick the solution, keep the platform.

Retailer Loyalty Program

points, slabs, instant UPI rewards, WhatsApp engagement and invoice-based earning for kiranas, counters and retail networks across India.

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Influencer Loyalty Program

masons, electricians, painters, carpenters, plumbers and mechanics.

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Anti-Counterfeit Solution

genuine product verification, grey-market detection and consumer trust marks for Indian brands.

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Supply Chain Traceability

track every unit from plant to distributor to retailer to consumer with QR serialisation, secondary sales visibility and diversion alerts.

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Digital Warranty Management

instant warranty registration at purchase, automated claims, service tracking and ownership transfer for appliances, electricals and auto pa.

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Rewards Catalog & Redemption

instant UPI cash, brand vouchers, gold coins, merchandise and experiences, with TDS handling and doorstep fulfilment across India.

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Digital Product Sampling

QR-driven trial, feedback capture and conversion tracking for product launches across retail and trade audiences in India.

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Dealer Education & Product Learning

bite-size video training, vernacular quizzes, certifications and reward-linked learning for dealers, retailers and trade influencers.

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Hybrid & Virtual Events

virtual launches, hybrid dealer meets, live streaming with vernacular interaction, gamified attendance and reward-linked participation.

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Instore Promoter Management

geo-verified attendance, AI shelf audits, sales reporting, training and incentive automation for promoter networks across India.

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Sales Incentive Programs

slabs, schemes, contests and partner payout programs with real-time leaderboards, TDS handling and UPI disbursement.

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Channel Partner Engagement

loyalty, incentives, communication, training and analytics for dealers, distributors and retailers.

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FAQ

Frequently asked questions

What is a channel loyalty program?

A channel loyalty program rewards the trade — distributors, dealers, retailers and influencers like masons, electricians and mechanics — for stocking, selling and recommending a brand. Rewards are earned via QR scans or invoices and paid as UPI cash, vouchers or merchandise.

What is the best B2B loyalty program platform in India?

Unotag is purpose-built for Indian distribution: QR code loyalty, invoice OCR across 1.4M+ formats, WhatsApp-first engagement in 11 languages, instant UPI payouts, anti-counterfeit traceability and TDS-compliant reward automation on one platform.

How do QR code loyalty programs work?

Each product pack carries a unique cryptographic QR code. Retailers or trade influencers scan it on WhatsApp, the platform validates authenticity, and a reward lands in their UPI account within seconds.

What is the difference between a retailer loyalty program and a dealer loyalty program?

Retailer programs reward shop-counter behaviour (stocking, displays, recommendation) via scans and invoices; dealer programs run slab-based incentive schemes on purchase volumes with quarterly settlements and credit notes. Unotag runs both on unified partner profiles.

How much does a channel loyalty program cost in India?

Unotag pricing is MAU-based — from ₹30,000/month for pilots to ₹3,00,000/month for enterprise rollouts covering lakhs of channel partners. A sandbox pilot mirrors your channel structure within 48 hours.

Can loyalty programs prevent counterfeiting?

Yes — the same per-pack QR that pays rewards verifies authenticity. Duplicate or invalid scans flag counterfeits instantly, and geo-tagged scan data exposes grey-market diversion; brands typically see counterfeit incidents drop by ~90%.

Run a 90-day pilot. Bharat-tested.

Tell us your SKUs and channel structure. We'll mirror your program in a sandbox in 48 hours.